Three locations in one day for Clayworks

I recently spent a day traversing London on a commission for Clayworks. They make clay plaster wall coverings with beautiful depth, texture, and colour, and they asked me to capture their products on location in three very different environments.

First up was a trade stand at the huge Decorex interiors show in west London. The Clayworks plaster was providing the backdrop for Benchmark Furniture's products. We got the shoot done before the public were allowed into the show - it's in a giant tent so the major challenge was how much the floor wobbled as people walked nearby.


Next stop was in East London, at AMQ's Spitalfields fashion store, where the clay plaster had been used to replicate (very convincingly) the look of shuttered concrete.


The last stop was Japanese restaurant Sosharu in Clerkenwell, where all the walls were covered in a grey plaster with a gorgeous hand-finished texture.


The day was an exercise in travelling light and working fast while also taking care with lighting and colour management to show the products in their best light. It even involved some rapid Photoshop work on the Central Line as the client wanted to publish some of the photos while the trade show was still open!